THE challenges OF the connected economy are straining even the smartest and most creative leaders and organizations.
From how best to evolve brand and product positioning, to strategies for engaging with younger consumers whose cultural values differ vastly from what's come before them, to attracting and retaining top talent — these are not challenges that fit neatly into a box nor are they solved by conventional means.
Seen through the lens of the customer experience, these challenges are at once interconnected and transformative in nature. Decision-makers who learn how to adapt and thrive in this customer-centric environment will reap the benefits for years, while those who fail to jump the curve will eventually vanish.
The bottom line is this: The future belongs to those who change the game.