Red Bull Media House Storytelling & Shifting Narratives

Curvejumping worked with Red Bull Media House’s Production team to conceptualize, design and facilitate an offsite event for a team of 70 focused on developing storytelling capabilities and expanding the team’s understanding of new audiences for their content.

The Client

Red Bull Media House is a force in the media landscape - producing groundbreaking content on a variety of platforms.  The brand is known for incredible storytelling featuring athletics, creative people, and lifestyle. As the brand continues to innovate with new content, the team looks to continually expand their perspective on diverse audiences and creative storytelling ideas.

The Challenge

Red Bull Media House approached us with a desire to take 60+ members of the Red Bull Media House Production team offsite for a 2 day workshop combining experiential learning sessions with a fun environment that rewarded the team for a job well done.   The goals for this offsite were:

  • Expand the team’s perspective and storytelling capabilities around new audiences and narratives

  • Bring the team together for a fun and meaningful shared experience that facilitated a feeling of working toward a common goal

The Solution

Curvejump designed and produced a 2 day workshop in the Santa Monica Mountains outside Los Angeles that delivered a fun and engaging experience for the team along with interactive learning sessions.  A few highlights of the offsite included:

  • Interactive panel discussions with up and coming digital influencers with large social communities workshopping new content ideas

  • Workshops on storytelling and using different mindsets to unlock new creative perspectives

  • An intimate conversation with documentary filmmaker Rory Kennedy

  • A tintype photography master class with photographer Lindsey Ross

  • A celebratory dinner and whiskey tasting at Saddle Peak Lodge, a hunting lodge in the Santa Monica Mountains

The Outcome

Red Bull Media House’s team left the offsite feeling creatively inspired, focused and energized as a group to tackle the production roadmap for the year ahead.  Learning sessions focused on new audiences helped the team seed new ideas for future years.

Megan Beck